{"product_id":"birla-white-cement-1-kg-pack","title":"Birla White Cement","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003c!-- QUICK ANSWER (Featured snippet friendly) --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Cement used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a \u003cstrong\u003epremium white Portland cement with exceptional whiteness (+89% Hunter Scale) and 60 MPa compressive strength\u003c\/strong\u003e, designed for \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e including mosaic tiles, terrazzo flooring, decorative plasters, and pigmented finishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhiteness:\u003c\/strong\u003e +89% on Hunter Whiteness Scale\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompressive Strength:\u003c\/strong\u003e 60 MPa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 370-400 Blaine for smooth application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging Options:\u003c\/strong\u003e 1 kg, 5 kg, and 50 kg bags\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Before:\u003c\/strong\u003e 3 months from manufacturing date\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- PRODUCT DESCRIPTION --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a premium white Portland cement manufactured by Aditya Birla Ultratech, engineered for decorative and structural construction projects requiring exceptional whiteness and superior finish. With +89% whiteness on the Hunter Whiteness Scale and 60 MPa compressive strength, it delivers both aesthetic excellence and structural integrity.\u003c\/p\u003e\n\u003cp\u003eThe cement features 370-400 Blaine fineness for smooth application and high refractive index with superior opacity, ensuring vibrant, long-lasting colors in pigmented applications. Ideal for mosaic tiles, terrazzo flooring, decorative plasters, and architectural finishes, Birla White Cement is the preferred choice for premium decorative construction in Bangalore.\u003c\/p\u003e\n\u003c!-- TECH SPECS --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCement Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003ePremium White Portland Cement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWhiteness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e+89% on Hunter Whiteness Scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCompressive Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e60 MPa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFineness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e370-400 Blaine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1 kg, 5 kg, and 50 kg bags\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eCool, dry place below 30°C; use within 3 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- USE CASES --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMosaic Tiles:\u003c\/strong\u003e Exceptional whiteness provides perfect base for vibrant tile colors and patterns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTerrazzo Flooring:\u003c\/strong\u003e Superior finish and strength for durable, decorative terrazzo installations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecorative Plasters:\u003c\/strong\u003e Smooth application and brilliant white finish for interior and exterior decorative work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePigmented Applications:\u003c\/strong\u003e High refractive index ensures vibrant, long-lasting colors in colored cement work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchitectural Finishes:\u003c\/strong\u003e Premium aesthetic quality for high-end architectural and decorative projects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWall Putty Base:\u003c\/strong\u003e Ideal base material for manufacturing premium wall putty and finishing compounds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- INSTALLATION --\u003e\n\u003ch3\u003eInstallation Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage Check:\u003c\/strong\u003e Ensure cement is stored below 30°C in cool, dry place and within 3 months of manufacturing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean and prepare surface thoroughly before application for optimal adhesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Mix with clean water and additives as per application requirements; avoid over-mixing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply evenly using appropriate tools; work in manageable sections for consistent finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuring:\u003c\/strong\u003e Follow proper curing procedures to achieve optimal strength and finish quality\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Cement different from grey cement?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is manufactured from \u003cstrong\u003eraw materials with minimal iron and manganese content\u003c\/strong\u003e, resulting in \u003cstrong\u003eexceptional whiteness (+89% Hunter Scale)\u003c\/strong\u003e. Unlike grey cement, it's specifically designed for \u003cstrong\u003edecorative applications\u003c\/strong\u003e where aesthetic appearance is critical, offering superior finish and color vibrancy.\u003c\/p\u003e\n\u003ch3\u003e2) Can Birla White Cement be used for structural work?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement has 60 MPa compressive strength\u003c\/strong\u003e, making it suitable for both \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e. However, it's \u003cstrong\u003eprimarily used for decorative work\u003c\/strong\u003e due to its premium pricing, while grey OPC cement is more cost-effective for purely structural applications.\u003c\/p\u003e\n\u003ch3\u003e3) How do I achieve vibrant colors with Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement's \u003cstrong\u003ehigh refractive index and superior opacity\u003c\/strong\u003e provide an excellent base for pigments. Mix \u003cstrong\u003ecolor pigments thoroughly with white cement\u003c\/strong\u003e to achieve \u003cstrong\u003evibrant, long-lasting colors\u003c\/strong\u003e that remain consistent and fade-resistant over time.\u003c\/p\u003e\n\u003ch3\u003e4) What is the shelf life of Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement should be \u003cstrong\u003eused within 3 months from the manufacturing date\u003c\/strong\u003e for optimal performance. Store in a \u003cstrong\u003ecool, dry place below 30°C\u003c\/strong\u003e, away from moisture, preferably on raised platforms to prevent dampness from affecting whiteness and strength.\u003c\/p\u003e\n\u003ch3\u003e5) Is Birla White Cement suitable for terrazzo flooring?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is excellent for terrazzo flooring\u003c\/strong\u003e due to its \u003cstrong\u003esuperior finish, high compressive strength (60 MPa), and exceptional whiteness\u003c\/strong\u003e. It provides a \u003cstrong\u003edurable, decorative base\u003c\/strong\u003e that enhances the appearance of marble chips and colored aggregates in terrazzo work.\u003c\/p\u003e\n\u003ch3\u003e6) What fineness level does Birla White Cement have?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement has a \u003cstrong\u003efineness of 370-400 Blaine\u003c\/strong\u003e, which ensures \u003cstrong\u003esmooth application and superior finish quality\u003c\/strong\u003e. This fine particle size provides \u003cstrong\u003eexcellent workability\u003c\/strong\u003e and allows for detailed decorative work with minimal surface imperfections.\u003c\/p\u003e\n\u003ch3\u003e7) Can I use Birla White Cement for wall putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is an ideal base material for manufacturing premium wall putty\u003c\/strong\u003e. Its \u003cstrong\u003eexceptional whiteness and fine particle size\u003c\/strong\u003e create a \u003cstrong\u003esmooth, brilliant white surface\u003c\/strong\u003e that's perfect for interior wall finishing and provides an excellent base for paint application.\u003c\/p\u003e\n\u003c!-- Why buy from HomeRun section --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla Products:\u003c\/strong\u003e Verified genuine Aditya Birla Ultratech products from authorized distributors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Stock Guarantee:\u003c\/strong\u003e All cement within optimal freshness period for maximum whiteness and performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability with express delivery across Bangalore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- RETURNS --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is non-returnable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eReplacement available within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"BuildHome","offers":[{"title":"50 Kg","offer_id":61844424753522,"sku":"WHI-BIR-CEM-50K","price":1160.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":61844424786290,"sku":"WHI-BIR-CEM-5K","price":140.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg","offer_id":61844424819058,"sku":"WHI-BIR-CEM-1K","price":40.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0405\/1058\/files\/Birla_White_Cement_17b4fb03-ab2b-4e94-8bee-de1e6e30eccc.webp?v=1778501935","url":"https:\/\/buildhome.shop\/products\/birla-white-cement-1-kg-pack","provider":"Buildhome","version":"1.0","type":"link"}