{"product_id":"asian-paints-apex-ultima-base-white","title":"Asian Paints Apex Ultima, Base White","description":"\u003c!-- ===================== START — copy from here ===================== --\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 1 — PRODUCT HIGHLIGHTS  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Asian Paints\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Apex Ultima\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Premium Water-Based Exterior Emulsion Paint\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage Rate:\u003c\/strong\u003e Approx. 120–140 sq ft per litre on smooth surfaces\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish Type:\u003c\/strong\u003e Luxury Smooth\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey Protection:\u003c\/strong\u003e Advanced weatherproofing, dust guard, anti-algal, anti-fungal\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Water-based, Low VOC, Eco-Friendly\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAvailable Pack Sizes:\u003c\/strong\u003e 1L, 4L, 10L, 20L\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 8 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 2 — PRODUCT DESCRIPTION  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\n\u003c!-- REQUIRED: at least 2 intro paragraphs --\u003e\n\u003cp\u003e\u003cstrong\u003eAsian Paints Apex Ultima\u003c\/strong\u003e is a premium water-based exterior emulsion engineered to deliver long-lasting protection and a rich, sophisticated finish on exterior walls. Backed by an \u003cstrong\u003e8-year warranty\u003c\/strong\u003e, it is positioned as Asian Paints' high-performance exterior solution for homeowners and contractors who demand superior weatherproofing, sustained colour vibrancy, and a clean, stain-resistant surface through years of exposure to rain, sun, dust, and biological growth.\u003c\/p\u003e\n\n\u003cp\u003eAt \u003cstrong\u003e120–140 sq ft per litre\u003c\/strong\u003e on smooth surfaces, Apex Ultima combines outstanding coverage efficiency with a multi-layered protection system — advanced weatherproofing that resists heavy monsoon rain and harsh sunlight, a dust guard formula that keeps walls cleaner between repaints, and active anti-algal and anti-fungal additives that prevent the black spotting and biological growth common on Indian exterior walls in humid and coastal climates. Its low-VOC, water-based formulation makes it safer to apply in occupied buildings and environmentally responsible across its full service life.\u003c\/p\u003e\n\n\n\u003c!-- KEY FEATURES --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #efc41a; margin: 15px 0; border-radius: 5px;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eKey Features\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Weatherproofing:\u003c\/strong\u003e Resists extreme weather including heavy monsoon rain and prolonged harsh sunlight — maintaining wall integrity and appearance through severe seasonal cycles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDust \u0026amp; Dirt Resistant Formula:\u003c\/strong\u003e Advanced dust guard technology prevents dust particles from bonding to the paint surface, keeping exterior walls visibly cleaner for longer between washes.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Algal \u0026amp; Anti-Fungal Protection:\u003c\/strong\u003e Active biocide inhibits algae, fungal growth, and black spot formation — essential for humid, tropical, and coastal environments where biological growth is a persistent problem.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Colour Retention:\u003c\/strong\u003e Fade-resistant pigment technology maintains vibrant, true colours under intense UV exposure, resisting the chalky, washed-out appearance that develops on lower-grade exterior paints.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLow VOC Eco-Friendly Formula:\u003c\/strong\u003e Water-based, non-toxic formulation with low volatile organic compounds — safer for applicators, building occupants, and the surrounding environment during and after application.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n  \u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n    \u003cthead\u003e\n      \u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n        \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n        \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003ePremium Water-Based Exterior Emulsion Paint\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Protection\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAdvanced weatherproofing, dust guard, anti-algal, anti-fungal\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eLuxury Smooth\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage Rate\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eApprox. 120–140 sq ft per litre on smooth surfaces (2 coats)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormula Type\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWater-based, Low VOC, Eco-Friendly\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eAvailable Pack Sizes\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1L, 4L, 10L, 20L\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMaterial \u0026amp; Finish\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAcrylic emulsion, tintable colour range\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e8 years\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- PACK SIZE COVERAGE GUIDE --\u003e\n\u003ch3\u003ePack Size Coverage Guide\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0; border: 1px solid #ddd;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003ePack Size\u003c\/th\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eApprox. Coverage\u003c\/th\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eBest For\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e1 Litre\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e120–140 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTouch-ups, small patches, colour trials\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e4 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e480–560 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSingle elevation, balcony facade, or accent wall\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e10 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1,200–1,400 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eMedium residential exterior or commercial facade\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e20 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e2,400–2,800 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eFull bungalow, apartment block, or large project\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\n\u003c!-- WEATHER \u0026 PROTECTION --\u003e\n\u003ch3\u003eWeather \u0026amp; Surface Protection\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #e3f2fd; padding: 15px; border-left: 4px solid #1aa4ef; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eMulti-layer protection built into every coat\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHeavy Rain Resistance:\u003c\/strong\u003e Weatherproof film prevents rain-driven moisture from penetrating the wall surface, reducing seepage and dampness risk during monsoon season.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUV \u0026amp; Sun Protection:\u003c\/strong\u003e Fade-resistant pigments and durable binder resist chalking and colour loss under prolonged intense UV exposure.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDust Guard Formula:\u003c\/strong\u003e Advanced surface technology reduces dust adhesion, keeping walls cleaner for longer in urban and roadside environments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBiological Growth Prevention:\u003c\/strong\u003e Anti-algal and anti-fungal additives suppress black spot formation and biological growth triggered by persistent humidity and moisture.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- RECOMMENDED APPLICATIONS --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #d4edda; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eWhere Asian Paints Apex Ultima fits best\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePremium Residential Exteriors:\u003c\/strong\u003e Bungalows, villas, and independent houses where a luxury smooth finish and long service life are priorities.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApartment Complex Facades:\u003c\/strong\u003e Common area and elevation painting for housing societies requiring an 8-year warranted finish with minimal repainting cycles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCommercial \u0026amp; Retail Exteriors:\u003c\/strong\u003e Offices, showrooms, and retail outlets needing a consistently clean, vibrant facade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Dust Urban Locations:\u003c\/strong\u003e Roadside and city properties where dust accumulation on walls is a persistent maintenance concern.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHumid \u0026amp; Coastal Climates:\u003c\/strong\u003e Areas prone to algae, fungal growth, and moisture-driven wall deterioration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLong-Term Projects:\u003c\/strong\u003e New construction and full repaints where an 8-year warranty cycle reduces lifetime maintenance cost.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- WHY BUY FROM HOMERUN --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #efc41a; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003cul style=\"line-height: 1.9; margin: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthentic Asian Paints Product:\u003c\/strong\u003e Verified genuine Apex Ultima with full 8-year manufacturer warranty.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e60-Minute Bangalore Delivery:\u003c\/strong\u003e Express delivery to active service zones — get paint on-site the same day your painter starts.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProject-Friendly Pricing:\u003c\/strong\u003e All four pack sizes available — from 1L colour trials to 20L bulk orders for large exterior projects.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 3 — FAQs  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003e1) Where does Apex Ultima sit in the Asian Paints exterior range — how is it different from Ace and Apex Colour?\u003c\/h3\u003e\n\u003cp\u003eApex Ultima is Asian Paints' \u003cstrong\u003eupper-mid-premium exterior emulsion\u003c\/strong\u003e, sitting above Ace (4-year warranty) and Apex Colour (6-year warranty) in the range. It offers an \u003cstrong\u003e8-year warranty\u003c\/strong\u003e, a luxury smooth finish, and a more comprehensive protection package — combining advanced weatherproofing, dust guard technology, superior colour retention, and anti-algal and anti-fungal protection in a single system. Choose Apex Ultima when wall condition is sound and you want a longer warranty cycle and higher-specification protection than the Ace or Apex Colour tiers provide.\u003c\/p\u003e\n\n\u003ch3\u003e2) What pack size do I need for a standard home exterior?\u003c\/h3\u003e\n\u003cp\u003eA typical independent house exterior has approximately 1,500–2,500 sq ft of paintable wall area. At \u003cstrong\u003e120–140 sq ft per litre\u003c\/strong\u003e on smooth surfaces, you would need roughly 11–21 litres for two coats. A combination of a 20L and a 4L or 10L pack covers most standard homes. Always ask your painter to calculate net paintable area — deducting windows, doors, and plinth — before ordering to avoid waste or shortfall.\u003c\/p\u003e\n\n\u003ch3\u003e3) Can Apex Ultima be applied over existing exterior paint, or does the surface need to be stripped?\u003c\/h3\u003e\n\u003cp\u003eApex Ultima can be applied over \u003cstrong\u003eexisting sound, well-adhered exterior paint\u003c\/strong\u003e after proper surface preparation — scraping loose or flaking paint, sanding, cleaning, and applying a compatible exterior primer. For fresh plaster, allow a minimum of 28 days of full curing before painting. Do not apply over surfaces with active dampness or seepage — treat the moisture source first. Coverage rates of 120–140 sq ft per litre are achieved on smooth, properly prepared surfaces; textured or porous surfaces will reduce effective coverage.\u003c\/p\u003e\n\n\u003ch3\u003e4) What does the 8-year warranty cover and how do I make a claim?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e8-year warranty\u003c\/strong\u003e covers defects in the paint film under normal weathering conditions — including excessive chalking, peeling, and cracking attributable to the paint rather than substrate movement or application errors. To keep the warranty valid, the product must be applied as per Asian Paints' specified system using compatible primer and correct coat thickness. Retain your purchase invoice as proof of purchase and contact Asian Paints directly to initiate a warranty claim through their authorised service network.\u003c\/p\u003e\n\n\u003ch3\u003e5) How does Apex Ultima's dust guard formula compare to the Nano-Block technology in Apex Colour?\u003c\/h3\u003e\n\u003cp\u003eBoth Apex Ultima's dust guard formula and Apex Colour's Nano-Block technology are designed to reduce dust adhesion on exterior walls, but they use different proprietary approaches developed by Asian Paints for their respective product tiers. Apex Ultima additionally offers a \u003cstrong\u003elonger 8-year warranty\u003c\/strong\u003e versus Apex Colour's 6-year warranty, and combines dust resistance with a broader weatherproofing and biological protection package. If dust resistance is your primary concern and you are satisfied with a 6-year warranty, Apex Colour is a valid choice; if you want the longer warranty and higher-tier overall protection, Apex Ultima is the appropriate upgrade.\u003c\/p\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 4 — RETURNS \u0026 EXCHANGE POLICY  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col style=\"line-height: 1.9;\"\u003e\n  \u003cli\u003eReturn within 24 hours of delivery for:\n    \u003cul\u003e\n      \u003cli\u003eDamaged or defective product\u003c\/li\u003e\n      \u003cli\u003eWrong or missing item\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n  \u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\n\u003c!-- HIDDEN SEO KEYWORDS --\u003e\n\u003cdiv style=\"position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden;\" aria-hidden=\"true\"\u003easian paints apex ultima exterior emulsion 8 year warranty dust guard anti algal weatherproof exterior paint luxury smooth finish low voc bangalore exterior wall paint\u003c\/div\u003e\n\n\n\u003c!-- ===================== END — copy up to here ===================== --\u003e","brand":"BuildHome","offers":[{"title":"1L","offer_id":61844393427314,"sku":"PAI-ASI-APEX-ULT-EXT-WAT-1L","price":501.0,"currency_code":"INR","in_stock":true},{"title":"4L","offer_id":61844393460082,"sku":"PAI-ASI-APEX-ULT-EXT-WAT-4L","price":1975.0,"currency_code":"INR","in_stock":true},{"title":"10L","offer_id":61844393492850,"sku":"PAI-ASI-APEX-ULT-EXT-WAT-10L","price":4743.0,"currency_code":"INR","in_stock":true},{"title":"20L","offer_id":61844393525618,"sku":"PAI-ASI-APEX-ULT-EXT-WAT-20L","price":9278.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0405\/1058\/files\/Asian_Paints_Apex_Ultima_Base_White_68f945cb-731c-4a14-9534-a37a2784b415.webp?v=1778501718","url":"https:\/\/buildhome.shop\/products\/asian-paints-apex-ultima-base-white","provider":"Buildhome","version":"1.0","type":"link"}