{"product_id":"asian-paints-apex-base-white","title":"Asian Paints Apex, Base White","description":"\u003c!-- ===================== START — copy from here ===================== --\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 1 — PRODUCT HIGHLIGHTS  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Asian Paints\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Ace Exterior Emulsion\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Water-Based Exterior Emulsion Paint\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Base White (tintable to wide colour range)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoverage Rate:\u003c\/strong\u003e Approx. 90–110 sq ft per litre\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSpecial Technology:\u003c\/strong\u003e Water Resistance Technology, Anti-Algal Formula\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFinish Type:\u003c\/strong\u003e Smooth Matte\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAvailable Pack Sizes:\u003c\/strong\u003e 1L, 4L, 10L, 20L\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 4 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 2 — PRODUCT DESCRIPTION  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\n\u003c!-- REQUIRED: at least 2 intro paragraphs --\u003e\n\u003cp\u003e\u003cstrong\u003eAsian Paints Ace\u003c\/strong\u003e is a water-based exterior emulsion paint built to deliver reliable, long-lasting protection for exterior walls across India's demanding and varied climate conditions. Featuring Asian Paints' proprietary \u003cstrong\u003ewater resistance technology\u003c\/strong\u003e, Ace forms a durable barrier against rain, sun, dust, and humidity — outperforming traditional cement paints in adhesion, colour retention, and resistance to chalking and cracking. With a smooth matte finish and a wide tintable colour palette, it is equally suited to residential homes, apartment complexes, and commercial building facades where appearance and durability both matter.\u003c\/p\u003e\n\n\u003cp\u003eAt \u003cstrong\u003e90–110 sq ft per litre\u003c\/strong\u003e, Ace delivers significantly better coverage efficiency than cement paint, reducing the total quantity of paint needed per project and lowering labour time through easier application. Its \u003cstrong\u003elow-VOC, water-based formulation\u003c\/strong\u003e makes it safer to handle and apply in occupied or partially occupied buildings, with faster drying times compared to solvent-based alternatives. Backed by a \u003cstrong\u003e4-year warranty\u003c\/strong\u003e, Ace is Asian Paints' value-positioned exterior emulsion — offering a meaningful step up from cement paint without the premium cost of the Apex range, making it the practical choice for mid-range residential and commercial projects.\u003c\/p\u003e\n\n\n\u003c!-- KEY FEATURES --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #efc41a; margin: 15px 0; border-radius: 5px;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eKey Features\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater Resistance Technology:\u003c\/strong\u003e Proprietary formulation creates a water-repellent film that prevents moisture ingress into exterior walls during monsoon and rain.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Algal \u0026amp; Anti-Fungal Formula:\u003c\/strong\u003e Active biocide inhibits algae and fungal growth on exterior surfaces — critical for humid and coastal climates where black spotting is common.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Adhesion:\u003c\/strong\u003e Strong surface bonding prevents peeling, flaking, and delamination even on surfaces exposed to repeated wet-dry cycles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSmooth Matte Finish:\u003c\/strong\u003e Clean, uniform matte surface enhances the visual appeal of exterior walls and conceals minor surface imperfections.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEco-Friendly Low-VOC Formula:\u003c\/strong\u003e Water-based formulation with low volatile organic compounds — safer for applicators and building occupants during and after painting.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n  \u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n    \u003cthead\u003e\n      \u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n        \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n        \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWater-Based Exterior Emulsion Paint\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSpecial Technology\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWater Resistance Technology + Anti-Algal Formula\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSmooth Matte\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage Rate\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eApprox. 90–110 sq ft per litre (2 coats)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormula Type\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWater-based, Low VOC\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eAvailable Pack Sizes\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1L, 4L, 10L, 20L\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMaterial \u0026amp; Finish\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAcrylic emulsion, Base White (tintable)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e4 years\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- PACK SIZE COVERAGE GUIDE --\u003e\n\u003ch3\u003ePack Size Coverage Guide\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 15px 0; border: 1px solid #ddd;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003ePack Size\u003c\/th\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eApprox. Coverage\u003c\/th\u003e\n      \u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eBest For\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e1 Litre\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e90–110 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTouch-ups, small patches, colour trials\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e4 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e360–440 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSingle room exterior or balcony facade\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e10 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e900–1,100 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eMedium residential exterior or commercial facade\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e20 Litres\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1,800–2,200 sq ft\u003c\/td\u003e\n      \u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eFull bungalow, apartment block, large project\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\n\u003c!-- WEATHER PROTECTION --\u003e\n\u003ch3\u003eWeather \u0026amp; Climate Protection\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #e3f2fd; padding: 15px; border-left: 4px solid #1aa4ef; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eBuilt for Indian exterior conditions\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMonsoon Rain Resistance:\u003c\/strong\u003e Water resistance technology prevents rain-driven moisture from penetrating the wall surface and causing dampness or seepage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUV \u0026amp; Sun Protection:\u003c\/strong\u003e Resists chalking and colour fade caused by intense UV exposure during peak summer months.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Algal in Humid Climates:\u003c\/strong\u003e Active formula suppresses algae and fungal colonies that thrive in high-humidity and coastal environments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCrack \u0026amp; Peel Resistance:\u003c\/strong\u003e Superior adhesion and flexible film prevent cracking and peeling through seasonal temperature and moisture cycles.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- RECOMMENDED APPLICATIONS --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #d4edda; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eWhere Asian Paints Ace fits best\u003c\/h4\u003e\n  \u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResidential Exteriors:\u003c\/strong\u003e Independent houses, villas, and row houses where a durable, attractive matte finish is needed at a value price point.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApartment Complex Facades:\u003c\/strong\u003e Common area and elevation painting for housing societies and builder projects.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCommercial \u0026amp; Retail Exteriors:\u003c\/strong\u003e Office buildings, shops, and showrooms requiring a clean, professional exterior finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Humidity \u0026amp; Coastal Areas:\u003c\/strong\u003e Locations prone to persistent moisture, algae growth, and fungal spotting on walls.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTropical \u0026amp; Monsoon Climates:\u003c\/strong\u003e Ideal for Bangalore, Kerala, Mumbai, Chennai, and other cities with heavy annual rainfall.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCement Paint Replacement:\u003c\/strong\u003e A direct upgrade for properties currently using cement paint, offering longer service life and better aesthetics.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- WHY BUY FROM HOMERUN --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #efc41a; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n  \u003cul style=\"line-height: 1.9; margin: 0;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthentic Asian Paints Product:\u003c\/strong\u003e Verified genuine Ace Exterior Emulsion with full 4-year manufacturer warranty.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e60-Minute Bangalore Delivery:\u003c\/strong\u003e Express delivery to active service zones — get paint to your site the same day your painter starts.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProject-Friendly Pricing:\u003c\/strong\u003e All four pack sizes available — from 1L trials to 20L bulk orders for large exterior projects.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 3 — FAQs  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003e1) How is Asian Paints Ace better than traditional cement paint for exterior walls?\u003c\/h3\u003e\n\u003cp\u003eCement paint is a basic, low-cost option that offers minimal weather resistance, poor adhesion, and a rough finish that chalks and fades quickly. Asian Paints Ace, as a \u003cstrong\u003ewater-based acrylic emulsion\u003c\/strong\u003e, bonds far more strongly to the substrate, resists chalking and cracking through seasonal cycles, and includes an \u003cstrong\u003eanti-algal formula\u003c\/strong\u003e and \u003cstrong\u003ewater resistance technology\u003c\/strong\u003e not present in cement paint. It also covers 90–110 sq ft per litre versus cement paint's typically lower coverage, making it more economical per square foot over its 4-year warranted service life.\u003c\/p\u003e\n\n\u003ch3\u003e2) What pack size do I need for a standard home exterior?\u003c\/h3\u003e\n\u003cp\u003eA typical independent house exterior has approximately 1,500–2,500 sq ft of paintable wall area. At \u003cstrong\u003e90–110 sq ft per litre\u003c\/strong\u003e for two coats, you would need roughly 14–28 litres depending on surface texture and porosity. A combination of 20L and 10L packs is usually the most practical. Always ask your painter to calculate the net paintable area — deducting windows, doors, and plinth — before ordering to avoid waste.\u003c\/p\u003e\n\n\u003ch3\u003e3) Can Ace be applied over existing painted exterior walls, or only on fresh plaster?\u003c\/h3\u003e\n\u003cp\u003eAce can be applied over \u003cstrong\u003eexisting sound, well-adhered exterior paint\u003c\/strong\u003e after appropriate surface preparation — scraping loose or flaking paint, sanding, cleaning, and applying a suitable primer or sealer. For fresh plaster, the wall should be fully cured (typically 28 days minimum) before painting. Do not apply over surfaces with active dampness or seepage — treat the moisture source first with a waterproofing solution before painting.\u003c\/p\u003e\n\n\u003ch3\u003e4) What does the 4-year warranty cover?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e4-year warranty\u003c\/strong\u003e covers defects in the paint film under normal weathering conditions — including excessive chalking, peeling, and cracking attributable to the paint rather than substrate movement or application errors. To keep the warranty valid, the paint must be applied as per Asian Paints' specified system (correct primer and coats) by a qualified painter. Retain your purchase invoice and contact Asian Paints directly for warranty claims.\u003c\/p\u003e\n\n\u003ch3\u003e5) How does Ace compare to Asian Paints Apex or Apex Ultima Protek — when should I choose Ace instead?\u003c\/h3\u003e\n\u003cp\u003eAce is Asian Paints' \u003cstrong\u003evalue-tier exterior emulsion\u003c\/strong\u003e, while Apex and Apex Ultima Protek are mid and premium tiers respectively. Choose Ace when your budget is moderate and the walls are in good condition without significant cracks or severe dampness — it delivers solid weather and algae resistance with a 4-year warranty. Upgrade to \u003cstrong\u003eApex\u003c\/strong\u003e (7-year warranty, better sheen) or \u003cstrong\u003eApex Ultima Protek\u003c\/strong\u003e (12-year warranty, 2mm crack bridging, fiber reinforcement) when walls have crack issues, face extreme weather, or when a longer repainting cycle is a priority.\u003c\/p\u003e\n\n\n\u003c!-- ===========================================================\n     SECTION 4 — RETURNS \u0026 EXCHANGE POLICY  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col style=\"line-height: 1.9;\"\u003e\n  \u003cli\u003eReturn within 24 hours of delivery for:\n    \u003cul\u003e\n      \u003cli\u003eDamaged or defective product\u003c\/li\u003e\n      \u003cli\u003eWrong or missing item\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n  \u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\n\u003c!-- HIDDEN SEO KEYWORDS --\u003e\n\u003cdiv style=\"position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden;\" aria-hidden=\"true\"\u003easian paints ace exterior emulsion water based exterior paint anti algal matte finish 4 year warranty bangalore exterior wall paint weather resistant low voc\u003c\/div\u003e\n\n\n\u003c!-- ===================== END — copy up to here ===================== --\u003e","brand":"BuildHome","offers":[{"title":"1L","offer_id":61844393558386,"sku":"PAI-ASI-APEX-EXT-WAT-WHT-1L","price":330.0,"currency_code":"INR","in_stock":true},{"title":"4L","offer_id":61844393591154,"sku":"PAI-ASI-APEX-EXT-WAT-WHT-4L","price":1350.0,"currency_code":"INR","in_stock":true},{"title":"10L","offer_id":61844393623922,"sku":"PAI-ASI-APEX-EXT-WAT-WHT-10L","price":2999.0,"currency_code":"INR","in_stock":true},{"title":"20L","offer_id":61844393656690,"sku":"PAI-ASI-APEX-EXT-WAT-WHT-20L","price":5950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/0405\/1058\/files\/Asian_Paints_Apex_Base_White_cd7134fb-f1e6-4316-9722-dc669dbf7dc2.webp?v=1778501720","url":"https:\/\/buildhome.shop\/products\/asian-paints-apex-base-white","provider":"Buildhome","version":"1.0","type":"link"}